Abhinav Srivastava
Product Marketing | GTM | SEO | Content & Demand Strategy
Marketing professional with hands-on experience in
B2B AI solutions.
Building inbound demand through
SEO and content.
Projects
Scaling Organic Growth for an AI Startup
Led the SEO and inbound demand strategy for a B2B AI company, achieving 3× growth in organic impressions within 3 months and establishing SEO as a sustainable inbound channel.
Go-To-Market Strategy for B2B AI Solutions
Developed GTM foundations for multiple AI and GenAI solutions, translating technical capabilities into business outcomes and enabling the sales team with structured messaging.
Sales Enablement System for an AI Services Company
Built sales enablement assets to help explain complex AI solutions to potential clients, improving the effectiveness of sales demos and client conversations.
Multi-Channel Outbound Campaign for Enterprise Leads
Designed outbound campaigns coordinating across LinkedIn and email channels to generate enterprise conversations for AI services, improving targeting and predictable pipeline generation.
Data-Driven Website Optimization Using Power BI
Built a live analytics dashboard to track website performance and behavior, leading to a 35% improvement in conversion rate through funnel analysis.
Launch Strategy for AI Product Suite
Planned and executed the launch of multiple AI products, generating 70+ qualified B2B demo requests within the first week and accelerating early pipeline.
Content Strategy for a D2C Gifting Brand
Developed and executed a highly-shareable short-form content strategy that grew the brand's social media audience by 3,000+ followers in one week.
Performance Marketing for a Mental Health Platform
Managed Meta ads using behavioral segments and conversion-focused creatives to generate 220+ Sales Qualified Leads in 5 days with strong conversion efficiency.
Experience
Marketing Consultant
Jun 2024 - PresentAvkalan.ai | Remote
- Supported go-to-market and product marketing initiatives for B2B AI and GenAI offerings.
- Conducted market and competitive research to inform product positioning and website narratives.
- Drove inbound demand initiatives, resulting in 3× growth in organic impressions and Domain Authority improvement from 8 to 38 within 3 months.
- Designed outbound GTM efforts in collaboration with sales through messaging alignment and account research.
- Planned content and social media strategy to reinforce product narratives and demand goals.
CEOs Office Intern
Oct 2023 - May 2024Avkalan.ai | Remote
- Supported founder-led GTM and product strategy through competitive analysis and market research.
- Created product and solution collateral for client-facing conversations.
- Worked cross-functionally to support early-stage scaling across marketing, hiring, and operations.
Direct Marketing Intern
May 2023 - Jun 2023Digit Insurance | Bangalore
- Conducted customer research and benchmarking to identify gaps in health insurance product journeys.
- Synthesized feedback from 140+ customers to surface pain points and improvement opportunities.
- Supported optimization of chatbot and live chat flows to improve query resolution and UX.
B.D Intern
Oct 2020 – Nov 2020Wynswell Global Services | Remote
- Supported early outbound efforts through lead research and qualification, contributing to ₹85,000 in converted sales.
Education
MBA (Marketing)
Symbiosis Institute Of Business Management, Nagpur
2022 - 2024BBA
University Of Lucknow, Lucknow
2019 - 2022Certifications
- SEO Advanced (Udemy)
- Google Ads (Coursera)
- Marketing Analytics (Udemy)
- Power BI Desktop (Coursera)